Mobile Web Marketing
Are You Running Your Mobile Website Marketing Correctly?
The mobile revolution might have come in with a whisper instead of the anticipated bang, but one thing is for sure, there is no denying its presence. For any entity looking to stay competitive in today’s market, having a mobile website is a necessity. Not only that, integrating sound mobile website marketing strategies into your sales campaigns is a must considering that up to 60% of all consumers use mobile devices to make purchases.
Mobile Searches will Take Over Desktop Searches
As we become more and more mobile (e.g. smartphones, tablets, better 4G LTE coverage, etc.) it’s widely predicted that mobile searches will soon take over desktop searches. For that reason, mobile ad spend is expected to surpass standard website ad spend in 2015. Even if the purchase is going to be made on the desktop (as many still are), the searching goes on through mobile devices.
Google’s recent actions have backed this up, with their addition of Mobile-Friendly Test tools, and Webmaster tools that include a Mobile Usability Report. This means that if you don’t have a mobile-friendly website, you are missing out on leads, traffic and most importantly, sales. To get a better understanding of what effective mobile websites look like, compare yours against these four mobile-friendly litmus tests:
Are the links on your mobile website spaced properly? This means that users can tap on links and click on navigation buttons without going to the wrong page.
When your website passes these four tests, Google will recognize your efforts with a nifty “Mobile-Friendly” tag on the SERPs when a query returns your site.
What about Marketing Your Mobile Website?
Of course, simply having a mobile website up likely won’t be enough if you’re trying to stay competitive with your rivals. Here are some killer mobile website marketing tips:
Have simple content with limited pictures, but be sure your address and phone number (with a click-to-call button) are listed as well as a function to get directions to your place of business.
Apps are also a fantastic addition to your mobile marketing campaign so be sure to look into integration with your mobile website.
Mobile Web Marketing
- Mobile Website Analysis
- Mobile Website Redesign
- Mobile Website Marketing